Based in Denver Event Production

MarketingBrandPRRentals

Festivals, night markets and cultural celebrations across Denver, Aurora and the Front Range. The plan, the brand, the marketing and the gear, for the cities, districts and venues that host them.

A Denver event production company built to bring community events to life

Bonfire Event Co. produces community events that feel alive on the street and buttoned up behind the scenes. Night markets, cultural festivals, county fairs, seasonal celebrations. We handle the vendors, the sponsors, the permits, the site plan and the day of, so the people who hired us get to enjoy their own event.

We work with the organizations that own the space and the mission: business improvement districts, park conservancies, county governments, venues and cultural institutions across the Front Range. You bring the place and the reason. We bring the plan, the people and the production.

What we produce

Crowd cheering a performer at Havana Street Night Market in Aurora

Night markets and open-air markets

Recurring evening markets built around local food, makers and live entertainment. We produce the Havana Street Night Market series in Aurora, the last Saturday of every month from May through September, and the Civic Center Night Market in downtown Denver with the Civic Center Conservancy.
Aztec dancer performing at a Bonfire cultural festival on Havana Street

Cultural festivals and celebrations

Lunar New Year on Havana Street, with lion dance, taiko, firecrackers and a full vendor village. AAPI Culture Fest and Independence Eve at Civic Center Park. Events that take culture seriously and put it on a stage.
Sugar skulls and folk art at El Mercadito, a seasonal market at Stanley Marketplace

Fairs and seasonal events

The Arapahoe County Fair and the fall and holiday events that follow it. Fall festivals, holiday markets and seasonal series for the districts, venues and neighborhoods that run them.
Plant vendor booth at a Bonfire vendor marketplace

Vendor marketplaces for partner venues

Market at the Center at the National Western Center. Earthmade, El Mercadito and the fall festival series at Stanley Marketplace. If a venue wants a curated market without building a vendor operation from scratch, that’s the job.

Production, marketing and rentals, end to end

Scoped to what you need. Take the whole thing or the piece you’re missing.

Vendor curation and management

Applications, jury, placement, vendor compliance, load-in schedules and day-of check-in. A vendor network of food, maker and retail businesses across the Front Range, from established restaurants to emerging brands, many of them immigrant-owned and minority-owned.

Sponsorship and partnership sales

Tiered sponsor frameworks, custom activations, agreements, invoicing and post-event reporting. We build the packet, sell it, deliver it and document it.

Permits, safety and compliance

Permits, safety and emergency plans, security and medical coordination, health department requirements and certificates of insurance. Fully insured, with permitted events produced in Denver, Aurora and Arapahoe County.

Entertainment and programming

Stage schedules, performer booking, run of show, emcee scripts, sound and lighting vendors. Live bands, DJs, cultural performance, workshops, kids’ crafts and the activities that keep people on site.

Brand, marketing and PR

Creative strategy, event branding, campaign planning, social and paid media, press and media relations, newsletters and the community partnerships that fill a park. For our events, your event or your business.

Operations and day-of production

Site plans, staffing, volunteers, rentals and site infrastructure, load-in and load-out, waste and compost, weather calls, and the two hundred small decisions that make an event look effortless.

Who we’ve worked with

  • On Havana Street Business Improvement District
  • Civic Center Conservancy
  • Arapahoe County Fairgrounds and Event Center
  • Colorado Dragon Boat Festival
  • National Western Center
  • Stanley Marketplace
  • City of Aurora
  • Visit Aurora

As covered byWestwordVisit DenverVisit AuroraDenver7Fox319NewsUnivision

Bonfire Event Co. team with On Havana Street partners at the night market

What working with us looks like

The same four steps whether you need the whole event, the marketing behind it or just the one piece you’re missing.

1

Scope

A conversation about what you’re trying to do: a new event, a series that needs more people, a sponsorship program, a launch. We come back with a format, a budget range and a timeline.

2

Build

Vendors, sponsors, permits, creative and site design move in parallel, with one point of contact and a weekly check-in so nothing surprises you.

3

Deliver

On event day we run the site, the stage, the vendors and the crowd so you can host. On a campaign we ship the creative, run the channels and handle the press.

4

Report

Attendance, vendor and sponsor results, what the marketing moved, and what to keep or change for next time.

Creative, marketing and PR, with or without an event

Some clients own the event and need the audience. For a county fair that can mean sponsorship sales and creative direction. For a festival series, the campaign and the press. For a venue, the whole marketing plan.

The same team works for brick-and-mortar businesses, corporate partners and nonprofits that want to reach the communities Bonfire already gathers. Brand and campaign strategy, identity and creative for print, digital and signage, social and paid media, press and media relations, newsletters and community outreach, and reporting that shows what moved. Scoped on its own or added to a production contract.

Questions we get

What does an event production company actually do?

Everything between the idea and the last truck leaving. For Bonfire that means the vendor program, sponsorship, permits and safety plans, entertainment, marketing, site design and the day-of crew.

What makes a Bonfire event different?

Curation and community. Vendor lineups built around local and immigrant-owned businesses, programming that reflects the neighborhood it’s in, and an operations plan behind it that the client never has to think about.

Can you take over an event we already run?

Yes. Plenty of our work looks like this: you own the event and the grounds, and Bonfire brings sponsorship, marketing, creative or operations, whichever pieces are missing. It can be the whole production or one part of it.

How far in advance should we start?

Six months for a new single-day event, nine to twelve for a series or a festival with a sponsorship program. Permits in Denver and Aurora have their own clocks, and good sponsors commit early in the year.

Do you handle permits, insurance and safety planning?

Yes. Permits, safety and emergency plans, health department coordination for food vendors, security and medical staffing, and certificates of insurance. Bonfire is fully insured.

Do you offer marketing, brand and design services?

Yes, on their own or alongside an event. Brand identity and creative, campaign strategy, social and paid media, PR, print and signage, newsletters and community outreach. For events, businesses and organizations that want to reach the communities Bonfire already gathers.

Can you help us find sponsors?

That’s a core service. We build the sponsor packet, price the tiers, sell them, write the agreements, invoice, deliver the activations on site and report back afterward.

Do you provide rentals?

We do, for events we produce and events we don’t. Tell us what the site calls for and we’ll quote what we have and source what we don’t.

Serving Denver, Aurora and the Front Range

If you’re a district, conservancy, municipality or venue looking for a producer who understands both the culture and the contract, let’s talk. We’re based in the Denver metro and we travel.